Chef Alyssa's Kitchen

Extremely popular local chef Alyssa Wilen and her husband, Andrew, started a business offering cooking classes a few nights a week. Chef Alyssa’s cooking classes quickly turned into a go-to for date nights, group parties, and kids camps. Her roster of classes happens multiple times a week now and regularly sells out. With this growth in business, came an expanded kitchen space for classes, catering, product development and weekend brunch service. A new brand and story was needed to communicate Chef Alyssa’s evolved and growing business.


Brand Positioning
Brand Redevelopment
Product Packaging
Photography and Styling
Signage Design
Website Development
Menu Design
Social Media Graphics

The Challenge

Revitalize an existing brand to fit the new business direction. Our goal was to give the brand a new personality with a fresh, bright facade that matched the couples vision for the space and growth over the next several years. In addition, Chef Alyssa wanted to create a website that offered a better user experience with a more streamlined look. They wanted an easy way to sign-up for classes, seamless online ordering, and a way to simplify class scheduling and confusion by condensing the content heavy site into something more digestible.

The Solution

We created a fresh brand that felt bright, cheerful and progressive, just like Chef Alyssa. We added a new color palette, created patterns, along with hand-drawn custom fonts and a library of icons and illustrations to help tell the story of Chef Alyssa’s Kitchen. In addition to the brand reboot, we helped with exterior and interior signage, menus, promotional materials, packaging design, photography and a new website. We continue to help Chef Alyssa today.

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If it's Made Outside, there is no box.