No Evil Foods was created by Sadrah Schadel and Mike Woliansky with a mission to create something better. The world of vegan meat alternatives was either filled with mystery ingredients or mediocre taste and textures. What began as a mission to create a better product, rocketed the husband and wife duo into vegan stardom.

No Evil Foods uses high-quality ingredients to break boundaries and support the protein needs of their customers with a no fuss attitude. This is not your typical natural and organic food company - they have a voice for equality, accessibility and animal rights and can be found nationwide in retailers from Whole Foods to Walmart and Target.

When they approached us 4 years ago, they were relatively new, had 5 SKUs  and were moving into a new facility to  increase production. They were ready to align with a partner who could increase their brand awareness to help them grow. With a passion to maintain their brand integrity, we began a wonderful, long-term partnership.  

We’ve been involved in everything from brand messaging and logo updates to a full blown e-commerce website design and development. We have shot hundreds of photos over the past few years and created an incredible content library. We have helped them launch into a new vertical, recently repackaged their existing 5 SKUs, rebuild their trade show experience, email marketing, sales materials, create merchandise and are currently working on new product launches scheduled for 2021.
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noevilfoods.com

The Challenge

No Evil Foods is a true DIY business. They created their brand on the fly with their own resources and knowledge by teaching themselves how to be graphic designers. . The graphics were functional but busy and heavy, filled with clip art and crowded graphics. Still, the packaging caught attention for being 100% compostable and its unique, loud design. Sales and consumer feedback showed big growth, and Sadrah and Mike knew it was time to invest in branding to take No Evil to the next level. They were seeking a partner that understood and valued their ethos and could bring consistency and quality to their brand.

The Solution

We began by conducting comprehensive research of the brand to find out what worked and what didn’t within their current brand. Who were the current customers and who were they looking to target? What were the brands current strengths and weaknesses? What feedback was coming from their current customers? What did the competitors look like and how were they communicating? What were the future product developments? What community initiatives were they taking? What did they stand for as a company? 

Once this deeper understanding was complete, we leveraged the insights to create a brand strategy and cohesive brand story that shared the roots of NEF. We then followed this groundwork with strong and compelling visuals which stood true to their vision and ethos. Since social media was a large component of their brand strategy so we invested in creating right and high-quality photography and video content. 

From tradeshow booths to skater beanies, the No Evil brand is designed to be everywhere. We designed a flexible logo system that adapts to any application, seamlessly. Over the past couple years we have updated the logo and color palette, created a library of brand assets, and unified the brand messaging. Once the visual brand was stabilized, we created an arsenal of content consisting of  recipe videos, still photography, and lifestyle images from social media influencers. This resulted in brand partnerships, audience-building giveaways, and boosted their ability to visually tell stories.

This strategy yielded more followers and a sharper image of the brand itself. Since then, we’ve redesigned sales collateral, vehicle wraps, swag and merchandise, and business stationery. We redesigned packaging, created a branded trade show experience, and launched a new, custom website and e-commerce platform. Now, we’re working towards multiple, exciting product launches in 2021. The comic book-inspired illustration style is at the core of the No Evil brand. We brought this to life through custom artwork that reflected the brand's no f**ks given attitude.
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Since day one, No Evil Foods has dedicated themselves to lessening their impact on our Earth in ways that don't just include your diet. We developed biodegradable and compostable packaging printed with eco-friendly water- based inks for their Core line and looking at newly innovated upcycled components for new products coming in 2021.