Alyssa is the creator of intentional, beautiful design work for clients at Made Outside and is the hyper-organized, gluten-free and thrifting guru here.
Alyssa is Made Outside’s multifaceted Senior Designer who has spent close to a decade mastering the craft of print, web and everything in between. She is a creative problem solver whose devotion to detail allows her to develop thoughtful, big-picture design systems that successfully translate across different media from concept to production.
Rather than be siloed to one specific design area, she's had the opportunity to work on an unusual breadth of successful design solutions ranging from strategy and design thinking, to print, to digital, for local to global clients across various industries.
Organization comes easy to her, and lists are life. Like, sub-lists within master lists that are organized into folders that contain more lists. Tiny, thoughtful details are what keep her up at night and get me out of bed in the morning...That, or ideas that need to be added to lists. What can we say, she's a rare find.
Growing up, Alyssa always knew the answer to “What do you want to be when you grow up?” had to be something creative. With a landscape architect and an interior designer for parents, she spent her childhood assuming that everyone had an arts and crafts closet in their house….Wrong.
Lex plans, tracks, researches, guides, analyzes, strategizes, discusses, thinks, and simplifies for clients and most things within the agency.
London educated from one of the world's top art universities, Central Saint Martins, Lex has a dynamic background in visual arts, curation, and advertising design and brand strategy. Working with established corporations, city governments, non-profits and startups, Lex partners with clients to work through strategic direction of brands from brand architecture, naming, positioning, brand frameworks, and marketing tactics.
Fusing her versatile background and deep experience with her own personal values of sustainability, equity for all, doing things different from the status quo, and honesty, Lex loves to help clients create fortified branding foundations and then develop strategies to reach their business goals. Bonus points as she'll keep your project on track too.
If you really want to know Lex – here are a few fun facts:
- She once changed the entire trajectory of a company's visual rebanding with a single analogy about bees to a room full of the company's stakeholders. (It's a funny story, ask her about it sometime.)
- Puts her hair up and takes it back down 15+ times a day. If it's up, the strategic thinking cap is on.
- Hiked a volcano in Guatemala? Check. In torrential downpour? Double check.
- Called multiple world-class meccas home at some point such as London, Los Angeles, Las Vegas, and now Charlotte.
- Has worked in art galleries, managed bars and restaurants and marketing before finding a fit in advertising & branding.
- Traveled to 20ish(?) countries welding global inspiration daily in all projects.
Lauren has over 10 years of experience writing compelling, on-brand copy for small and large companies, magazines, digital publications, e-commerce and social media.
Lauren takes the complicated or uncertain and makes the customer feel connected through the story. Her words have been known to make brands "feel good" and connect directly to the right consumer using strategic word placement.
Her past experience includes Fortune 100 companies to small businesses. She understands how to tell a beautiful story but also re-write it to preform well online for optimal SEO. She loves exploring to find the unique and rememberable parts of a brand. She is our "WHY" expert and won't stop until she figures it out.
Lauren and her dog Dude live in the city but often adventure down to the beach or mountains for the weekends.
This dynamic duo has traveled the world capturing stories through photography and video. The art of capturing the true essence of a person, place or thing is deep in their ethos and proves over and over again to make brands shine.
The vibrancy of their photos mixed with the hustle to get it right has made them partners of Made Outside for over 9 years. They made their spot on the map by taking portrait photography and over the years we have grown together to master shooting food and beverage, products, lifestyle, corporate personalities and behind the scenes. They can bring out the personality and character of everyone they shoot at a level that is always surprising, even to us.
Jeremy and Debby both love nature, traveling the world and making the average or expected look spectacular. They also seem to always be adopting new cats!
