We are a team of design experts, content creators, artists, writers, developers, photographers, stylists and brand strategists with decades of knowledge and expertise.

Kara Hollinger

FOUNDER / Creative Mastermind

Creativity and entrepreneurship is in her DNA. Raised in the food and beverage space, she knows the in and out of the industry and thrives on guiding companies through the brand development and product launch process.

Spending years with well-established agencies, she later founded her first agency, 3pm Creative. A few years later, she transformed agency life once again as co-owner and creative mastermind of the Plaid Penguin.Her newest venture, Made Outside, was founded in 2018 and is the most exciting chapter yet. Kara is combining her love of the natural world with her affinity for connection through brand strategy and growth for her clients.

Over the last decade, she has studied the consumer landscape, noting the marked shift toward natural and conscious choice consumerism. Kara immerses herself in the industry and aligns with thought leaders and experts to stay current and know what’s coming so she can guide clients through her strategic process. Made Outside is the culmination of her experiences and passion to create a better connection between brands and consumers.

She leads the team of multi-disciplinary experts and is the lead creative director, strategist, creative stylist and brand visionary. Her diverse list of clients represents a dynamic agility to meet business needs of all sizes with unique and varied brand objectives.

Her newest venture, Made Outside, is the most exciting chapter yet, combining her love of the natural world with her affinity for connection through design and storytelling. Over the last decade, she has studied the consumer landscape, noting the marked shift toward natural products and conscious choice brands. Kara’s own lifestyle has afforded her the deep knowledge of an early adopter, and she’s continued studying global and national trends while immersing herself in the industry. Made Outside is the culmination of her experiences. Guided by the wisdom that a conscious focus on health, wellness, and connection to the outdoors is a necessary part of company culture, Made Outside aims to transform the design space and shift the paradigm to something more benevolent, and ultimately, more enlightened.

Her portfolio includes global and national clients that range from the startup to Fortune 100 companies such as Coca Cola, Compass Group, Le Creuset, Husqvarna, No Evil Foods, Ashbourne Farms and Foodies.

Kara has received over 70 local and national awards for her transformative work. 

She is dedicated to finding new ways in business to bring more connection, more sustainability solutions and more cause related initiatives. During her free time she is typically found with her young daughter Seren traveling or spending time on a trail exploring outside. They love to have intimate dinner parties and have the habit of turning clients into long-term friends and partners.

Anna Kate


Anna Kate is the master of many trades at Made Outside and is the passionate and synergistic sidekick to proprietor Kara Hollinger.

From an early age, Anna Kate "AK" was prone to making stuff. At eight years old, she was doodling in Photoshop to the point where her internet privileges would be revoked. To this day, she says, experimenting with graphics and lettering is an “extension of her soul.” She is a true creative, with vast ability to draw, design, paint, carve, weave, print, and make just about anything.

For AK, design is a functional application of her formal art training and an opportunity to create visual stories for passionate companies. At Made Outside, she is part of a small, but mighty team of inspiring creatives who are “in it to win it.” When she’s not at home doodling on her iPad, with her two cats, and a cup of coffee, AK is sweating it out at hot yoga.

AK has a tenacious dedication and is hands down one of the most talented designers out there. She can draw, design, code, write, track performance and shoot photography.

Fun fact: She's a twin and fights everyday to bring awareness to sustainable fashion through her platform
AK Wears Things! Did you know that fast fashion is one of the largest pollutants to our environment?! Stop buying and start re-purposing! 



Sarah tracks, monitors, guides, analyzes and simplifies complicated tasks creating ease and flow within the agency.

In the world of marketing and design, this is an invaluable talent. Sarah is a hardworking and quality-conscious person who gets the job done. She has great organizational skills and her constant smile and positive attitude make her easy to work with. She develops a very friendly but professional relationship with clients which makes them eager to work with her.

One comment is consistent about Sarah... "Wow, she is on top of it."

She is a happy mother to Jack and a dog mom to Stan. And sometimes the staff when we need it.


writer, content creator + seo queen

Lauren has over 10 years of experience writing compelling, on-brand copy for small and large companies, magazines, digital publications, e-commerce and social media.

Lauren takes the complicated or uncertain and makes the customer feel connected through the story. Her words have been known to make brands "feel good" and connect directly to the right consumer using strategic word placement.

Her past experience includes Fortune 100 companies to small businesses. She understands how to tell a beautiful story but also re-write it to preform well online for optimal SEO. She loves exploring to find the unique and rememberable parts of a brand. She is our "WHY" expert and won't stop until she figures it out.

Lauren and her dog Dude live in the city but often adventure down to the beach or mountains for the weekends.

Jeremy and Debby


This dynamic duo has traveled the world capturing stories through photography and video. The art of capturing the true essence of a person, place or thing is deep in their ethos and proves over and over again to make brands shine.

The vibrancy of their photos mixed with the hustle to get it right has made them partners of Made Outside for over 9 years. They made their spot on the map by taking portrait photography and over the years we have grown together to master shooting food and beverage, products, lifestyle, corporate personalities and behind the scenes. They can bring out the personality and character of everyone they shoot at a level that is always surprising, even to us.

Jeremy and Debby both love nature, traveling the world and making the average or expected look spectacular. They also seem to always be adopting new cats! 

If it's Made Outside, there is no box.