Hand-Crafted Popcorn

Poppy Hand-Crafted Popcorn is a women-led Asheville based snack company that was due for a refreshed brand image and positioning to help them for the anticipated rapid growth ahead.

We started with a strategy session to define the future needs of Poppy and realized the passion behind the leader Ginger was to bring more joy and personality into the brand. So we created all new messaging, a brand library filled with visual assets, redefined colors, fonts and brand messaging. We shot professional photography and incorporated high-end styling that created a personality for the brand that was currently missing. From there we created the 2023 Spring Catalog, social media graphics, new pattern designs and we’re currently working on the new website, all new packaging design for bags, cylinder and future products for 2023.

Poppy has been a great partner and we will continue supporting them through all marketing and advertising channels.

The work we completed has won 2 GOLD Addy Awards and took home BEST OF SHOW in the 2022 Addy Award Competition.


Brand Refresh 
Brand Messaging
Art Direction
Catalog Design
Packaging Design

Made Outside is currently working on a new website, Winter Catalog and all new Packaging Design with Poppy Hand-crafted Popcorn. Original Packaging Design was created in 2018 by Atlas.

If it's Made Outside, there is no box.