Undercurrent Coffee

Nearly two years in the making, husband and wife duo Todd and Erin Huber set out to create a new neighborhood coffee shop. A place to gather, eat and drink and get to know people in the popular area. The food, coffee and tea program is all very intentional and uses ethical and sustainable resources - something rare in the coffee shop industry. The atmosphere as inviting, unpretentious and cozy. The staff is educated heavily on coffee profiles and is authentically passionate about what they do. The combination of healthy food options, sustainably sourced coffee and inviting neighborhood vibe creates a very busy coffee shop.

undercurrentcoffee.com

involvement

Brand Development
Brand Messaging
Photography
Website Design
Social Media Graphics
Menu Design
Signage
Swag

The Challenge

The client had a building leased in the center of the neighborhood, a newly cleared schedule and a name. But no clear vision of what the offerings would be and what the personality of the brand would become. We stepped back and did a full brand audit to see where we should position them.

The Solution

A simple and understated typography driven logo with a series of branded elements, brand messaging and photography which all showed thoughtful design and meticulous offerings. The menu was designed to be simple and easily edited and the website gave a quick snapshot of the offerings, contact information, overview of the style and showcased the coziness of the space. Before the place even opened they had a huge fan base and people asking weekly when they would open up. Since their opening, they are consistently busy and plan on opening location number two Spring of 2019.

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If it's Made Outside, there is no box.

CONTACT

615 S. College St. 10th Floor
Charlotte, N. Carolina 28202

(704) 293-1-7490
kara@madeoutside.com

FOLLOW

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JOBS, ETC.

jobs@madeoutside.com