The client had a building leased in the center of the neighborhood, a newly cleared schedule and a name. But no clear vision of what the offerings would be and what the personality of the brand would become. We stepped back and did a full brand audit to see where we should position them.
A simple and understated typography driven logo with a series of branded elements, brand messaging and photography which all showed thoughtful design and meticulous offerings. The menu was designed to be simple and easily edited and the website gave a quick snapshot of the offerings, contact information, overview of the style and showcased the coziness of the space. Before the place even opened they had a huge fan base and people asking weekly when they would open up. Since their opening, they are consistently busy and plan on opening location number two Spring of 2019.