Viva Raw

Viva Raw was a pioneer in Charlotte’s raw food movement. As one of the the first juice bars in Charlotte, they led the way in sustainable, ethical and purely raw unpasteurized juice. Viva Raw eschewed high-pressure pasteurization to maximize the healthy micronutrients and enzymes contained in freshly squeezed juice. They juice with pesticide-free produce and add no water or cheap fillers.


Rebranding (Identity Update)
Brand Messaging
Product Packaging (Redesign)
Art Direction & Styling
Website Design & Development
Social Media Graphics
Menu Design
Vehicle Wraps
Ad Design

The Challenge

The client grew in stages, and so did the Viva Raw brand, which meant that the brand story and design became slightly disjointed. Eventually, the client decided they needed to invest in a cohesive brand strategy to bring the Viva Raw brand to a level commensurate with the high quality nature of the product. At this point, we came into the picture and needed to help reassure the client of the next step.

The Solution

What started as a brand update and new packaging, turned into a full overhaul of the entire business. An overwhelmingly positive response plus an obvious return on investment was all the proof needed to convince Viva Raw that they made the right choice. We created photography content that better told his story, a new website, plus brand messaging, promotional materials, cleanse guides, social media campaigns, signage, booth designs, and later a mobile juice bar on the first ever GREEN POWERED TUK TUK!

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