Tell the story visually and verbally of Ashbourne Farms, its legacy and current chapter. Ensure this message reaches the right audience that will help build business for its new offering as a luxury and corporate events facility. Develop a brand identity that captures the splendor of this luxury property and use the original elements to respect the 100 year old brand.
In collaboration with the Musselman family, we did a deep dive into the history and family legacy that permeates this stunning Kentucky property. From there, we developed a brand story that incorporated the history and legacy of Ashbourne’s founding family members. Visually, we used elements of the original Scottish family crest to create a logo that was both regal and historically relevant. With brand message and identity in place, we tackled packaging for Ashbourne’s farm products, signage, social media, photography styling and website.