Showroom was born out of a love for curating the modern woman. In our day-to-day, we're surrounded by creative, intelligent, inspiring women—CEOs, founders, philanthropists. Their struggle? Finding fashion-forward work clothes they actually want to wear in person, on video conference meetings or working from home.
The goal was to create a digital space of modern workwear with the best sought-after contemporary brands and a close-to-personal online shopping experience.
We helped Showroom by creating the brand visuals with a refined logo design, color selection, font library and a series of brand assets. Once the brand visuals were established, we designed a series of shopping and packaging touch points, business stationery, collateral and custom newsletter templates to market to their customers weekly. We also helped design and build customizations to their Shopify website platform that offers a seamless brand experience to their customers.